Here is the story:
When the iPad 3 came out I couldn’t tell the difference from my iPad 2. Yet there were lines around the block of people wanting to gobble up the new device, even if they had an “old” one.
Like the post below, I credit the marketing genius of Steve Jobs who had the ability to make people crave every new Apple product, even if they bought one just a few months prior.
Whether true or not, here is the picture of the front and back of the next generation iPhone.
Get in line now.
If anyone wants or needs marketing inspiration, I highly recommend viewing any number of YouTube videos of Steve Jobs. I highly recommend Jobs’ mid 1990s presentation of the “Think Different” ad campaign that re-set Apple’s branding course.
There are many more videos of Jobs talking about the success of Apple, the mistakes it made, and what makes the company different.