Litigation PR — Good Marketing or Good Legal Strategy?

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Is the courtroom the place where legal issues are decided?  Or, is it decided in the court of public opinion managed by public relations and marketing pros?  The lines have become muddied.  It seems that before a case gets into the courtroom, it has been decided on TV by pundits who give legal analysis without the minor advantage of having any legal background.

It is often difficult to divide politics from legal issues.  They spill over to one another.  Cases involving illegal immigrants don’t become cases of law, they become cases of opinions on legal or illegal immigration.

That’s why attorneys have learned to get their positions heard and seen on the media before the court. And that’s where public relation practitioners come in.   If they can persuade public opinion to their side, then more often than not, they won’t even have to go to court.  They will win by the compromise brought about by public pressure.