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Farr Marketing Group
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Featured Blog Posts


When is a crisis a crisis?

Every organization needs to protect its reputation.  And when something occurs to jeopardize that reputation, the crisis communications experts go into action. But how do you know when a crisis is a real crisis?  How do you know that trying to alleviate a crisis won’t just make matters worse by calling attention to it? These […]

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Michelle Wolf’s rant was no accident

The White House Correspondents Dinner was created as a truce between the White House and the White House press corp.  Every day, the two go at each other, with reporters asking biting questions and the White House spokesperson offering often deflecting answers.  But there is one evening a year — the dinner — when the […]

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Why Nonprofit Marketing Matters

Just recently, I met someone at a gathering who told me that “nonprofits should not market or do public relations.”  Being in the business, I asked why? Their answer was straight and simple.  “Because if they do good work, everybody will know, and if they are worthy of support, they will receive it.” I found […]

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