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Farr Marketing Group
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Featured Blog Posts


Marketing yourself by being yourself

Sen. Elizabeth Warren’s attempt to market herself for the 2020 presidential race has started with an Instagram Live session.  In it, Warren first pops open a been, hugs her husband and talks to people while casually leaning over her kitchen counter. She no doubt is channeling some of the younger members of Congress who were […]

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Marketing nonprofits in the age of the soundbite

One of the most frustrating aspects of marketing is not getting the space or time needed to fully tell your story.  Not all products, services or organizations can be explained in six words.  Yet, today’s media demand that you find a way to do that. It is called the soundbite, but we are all familiar […]

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Difference between marketing and public relations (PR)

A number of years I was in a meeting and the client said, “what we need is more PR.”  Well, I said, that’s what we do.  He then went on to talk about how a billboard at a certain intersection would be great. “But I thought you said PR,” I said. “Yea, he responded. PR.  […]

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