Featured Blog Posts
How LA Times Move Will Impact PR
How will the sale of the LA Times impact local PR and marketing opportunities? As is well known, last week, the Los Angeles Times announced it has a new owner. Dr. Patrick Soon-Shiong, a surgeon, part LA Lakers owner and pharmaceutical billionaire purchased the paper for a reported $500 million. Along with the purchase, he […]
Tweet at your own risk — a marketing and PR lesson
Our job is to help organizations market and PR themselves. To do so, it is critical that everything a nonprofit or for-profit organization does is done carefully. That’s why we always say “tweet with caution.” Once you let your feelings loose on the internet, you will either benefit or regret you ever made the post. […]
When is a crisis a crisis?
Every organization needs to protect its reputation. And when something occurs to jeopardize that reputation, the crisis communications experts go into action. But how do you know when a crisis is a real crisis? How do you know that trying to alleviate a crisis won’t just make matters worse by calling attention to it? These […]