Law Firms

For decades we have represented law firms for their marketing and communications. There was a time when it was tacitly forbidden for a law firm to do any marketing whatsoever. Those times are gone. Today law firms understand the competitive arena in which they operate and the need to market the unique aspects of their firm and firm attorneys.

We also function as a valuable resource for our law firm clients when they have a client in the news.  When major corporations or celebrities are involved in sensitive litigation issues, it takes a seasoned media professional to navigate the media frenzy that could occur.  And that’s what we do.

We also help attorneys get business by writing and placing articles in legal and industry trade publications. We put on legal seminars, create collateral materials and websites, write and distribute news releases, call news conferences and arrange for attorneys to appear on TV programs as legal analysts. Every law firm has a unique culture and certain practice area strengths. We take the exceptional credentials of our law firm clients and match them with current industry trends and issues. The result is our law firm clients are called upon by print and broadcast news outlets to offer legal analysis and opinions on particular cases and legal trends and issues.

Featured Blog Posts


Key to PR is media attention. But how to get it?

Everybody wants PR. Publicity and marketing for nonprofits can make a huge difference in fundraising and growth. And when in litigation, PR can help win or lose a case.

Read More »


Who won the Amazon/NY PR war?

For about two years, Amazon, the company all of us wished we had thought of and started, went on a massive nation-wide search for a second headquarters. Some said it was genuine while others called it a publicity and PR stunt. In either event, they eventually settled on Long Island, NY for their planned expansion […]

Read More »


The Marketing and PR Plan for Nonprofits

When we launch a marketing and PR campaign for a nonprofit, clients often ask us, “where do we start?” Unless the client is brand new, they already have done marketing. They usually have social media, issued some news releases, maybe put on a special event or two. and more. Usually with minimal success. What we […]

Read More »