Law Firms

For decades we have represented law firms for their marketing and communications. There was a time when it was tacitly forbidden for a law firm to do any marketing whatsoever. Those times are gone. Today law firms understand the competitive arena in which they operate and the need to market the unique aspects of their firm and firm attorneys.

We also function as a valuable resource for our law firm clients when they have a client in the news.  When major corporations or celebrities are involved in sensitive litigation issues, it takes a seasoned media professional to navigate the media frenzy that could occur.  And that’s what we do.

We also help attorneys get business by writing and placing articles in legal and industry trade publications. We put on legal seminars, create collateral materials and websites, write and distribute news releases, call news conferences and arrange for attorneys to appear on TV programs as legal analysts. Every law firm has a unique culture and certain practice area strengths. We take the exceptional credentials of our law firm clients and match them with current industry trends and issues. The result is our law firm clients are called upon by print and broadcast news outlets to offer legal analysis and opinions on particular cases and legal trends and issues.

Featured Blog Posts


How LA Times Move Will Impact PR

How will the sale of the LA Times impact local PR and marketing opportunities? As is well known, last week, the Los Angeles Times announced it has a new owner. Dr. Patrick Soon-Shiong, a surgeon, part LA Lakers owner and pharmaceutical billionaire purchased the paper for a reported $500 million. Along with the purchase, he […]

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Tweet at your own risk — a marketing and PR lesson

Our job is to help organizations market and PR themselves.  To do so, it is critical that everything a nonprofit or for-profit organization does is done carefully. That’s why we always say “tweet with caution.”  Once you let your feelings loose on the internet, you will either benefit or regret you ever made the post. […]

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When is a crisis a crisis?

Every organization needs to protect its reputation.  And when something occurs to jeopardize that reputation, the crisis communications experts go into action. But how do you know when a crisis is a real crisis?  How do you know that trying to alleviate a crisis won’t just make matters worse by calling attention to it? These […]

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