Law Firms

For decades we have represented law firms for their marketing and communications. There was a time when it was tacitly forbidden for a law firm to do any marketing whatsoever. Those times are gone. Today law firms understand the competitive arena in which they operate and the need to market the unique aspects of their firm and firm attorneys.

We also function as a valuable resource for our law firm clients when they have a client in the news.  When major corporations or celebrities are involved in sensitive litigation issues, it takes a seasoned media professional to navigate the media frenzy that could occur.  And that’s what we do.

We also help attorneys get business by writing and placing articles in legal and industry trade publications. We put on legal seminars, create collateral materials and websites, write and distribute news releases, call news conferences and arrange for attorneys to appear on TV programs as legal analysts. Every law firm has a unique culture and certain practice area strengths. We take the exceptional credentials of our law firm clients and match them with current industry trends and issues. The result is our law firm clients are called upon by print and broadcast news outlets to offer legal analysis and opinions on particular cases and legal trends and issues.

Featured Blog Posts


Marketing yourself by being yourself

Sen. Elizabeth Warren’s attempt to market herself for the 2020 presidential race has started with an Instagram Live session.  In it, Warren first pops open a been, hugs her husband and talks to people while casually leaning over her kitchen counter. She no doubt is channeling some of the younger members of Congress who were […]

Read More »


Marketing nonprofits in the age of the soundbite

One of the most frustrating aspects of marketing is not getting the space or time needed to fully tell your story.  Not all products, services or organizations can be explained in six words.  Yet, today’s media demand that you find a way to do that. It is called the soundbite, but we are all familiar […]

Read More »


Difference between marketing and public relations (PR)

A number of years I was in a meeting and the client said, “what we need is more PR.”  Well, I said, that’s what we do.  He then went on to talk about how a billboard at a certain intersection would be great. “But I thought you said PR,” I said. “Yea, he responded. PR.  […]

Read More »