Law Firms

For decades we have represented law firms for their marketing and communications. There was a time when it was tacitly forbidden for a law firm to do any marketing whatsoever. Those times are gone. Today law firms understand the competitive arena in which they operate and the need to market the unique aspects of their firm and firm attorneys.

We also function as a valuable resource for our law firm clients when they have a client in the news.  When major corporations or celebrities are involved in sensitive litigation issues, it takes a seasoned media professional to navigate the media frenzy that could occur.  And that’s what we do.

We also help attorneys get business by writing and placing articles in legal and industry trade publications. We put on legal seminars, create collateral materials and websites, write and distribute news releases, call news conferences and arrange for attorneys to appear on TV programs as legal analysts. Every law firm has a unique culture and certain practice area strengths. We take the exceptional credentials of our law firm clients and match them with current industry trends and issues. The result is our law firm clients are called upon by print and broadcast news outlets to offer legal analysis and opinions on particular cases and legal trends and issues.

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Featured Blog Posts


A Picture is Worth a Senate Seat

The old saying “a picture is worth a thousand words” has never been more true than with the situation with Sen. Al Franken.  Caught in the middle of the avalanche of allegations of sexual improprieties, Franken tried having it both ways.  His initial statements were that he respected the rights of women to express their feelings, while at the same time saying he didn’t remember events as they were portrayed.  He said he wouldn’t resign and keep working for the people of Minnesota. 

Then the picture appeared. 

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Litigation PR — Good Marketing or Good Legal Strategy?

Is the courtroom the place where legal issues are decided?  Or, is it decided in the court of public opinion managed by public relations and marketing pros?  The lines have become muddied.  It seems that before a case gets into the courtroom, it has been decided on TV by pundits who give legal analysis without the minor advantage of having any legal background.

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The PR of Sexual Misconduct

There seems to be no end to stories of newsmakers being accused of sexual assault.  It makes headlines when it is a celebrity or politician, but one can be certain it reaches into every corner of the workplace.

The latest and most high profile is Minnesota Senator Al Franken who has been accused of groping and inappropriate actions and remarks against a host of women.  Yesterday the former comic and Senator faced the media — briefly — to say what he’s been saying since the allegations, and photograph, came to light.

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