Real Estate Marketing

FMG has a long history representing real estate development corporations, brokers and land use firms.  We have extensive knowledge of the greater Los Angeles real estate market and can help developers create and execute marketing plans for their projects.

We have represented among the largest developers of commercial, residential, hotel and industrial properties in Southern California. Harvey Farr’s decades-long work on behalf of the National Electrical Contractors Assn. and IBEW Local 11 has given him additional experience in the construction trades.

Harvey’s first job after graduate school was marketing director for a large real estate development firm where he was responsible for the firm’s advertising, PR and direct sales activities.  That firm evolved into one of the largest mortgage lenders in the country.

His interest in real estate led him to obtain a California real estate salesperson’s license that he holds today.

Featured Blog Posts


Why nonprofits find PR so difficult

While all nonprofits are different, they all share common attributes and challenges.  Most of those challenges are in marketing, PR and having their voices heard. Every nonprofit wants the world to know about the great work they are doing.  And most deserve to be heard.  They want people to know how they are making the […]

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Why Nonprofits need a PR plan

All nonprofits are created equal, right?  Not when it comes to marketing and public relations (PR). Marketing and PR is perhaps the only business function where one size doesn’t fit all.  Accountants do accounting.  Managers manage.  Employees do their jobs.  But when it comes to marketing, it is the ultimate tailored function.  No marketing plan […]

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The PR of “Walking Back”

When issuing publicity and marketing statements, not that long ago people “corrected” statements.  Today the PR term is “walking back.” What does “walking back” mean?  It falls in line with the term “narrative” instead of “story.”  Or “optics” instead of “appearances.” Our lexicon changes and when it does it catches like wildfire.  It is used […]

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