Senior Living & Healthcare

FMG has a long history of representing retirement residences, large-scale senior care communities and senior healthcare systems.  Our clients in this industry are local, statewide and national.

With the Affordable Care Act, the healthcare landscape is changing rapidly.  We are particularly knowledgeable in issues involving Medicare, Medicaid, Medi-Cal and other programs that serve the nation’s elderly.

FMG founder Harvey Farr’s first job was director of marketing for a chain of retirement communities.  It an industry he knows well and has work in for decades.

Whether it is marketing a retirement community or explaining senior healthcare issues, FMG has the experience to communicate your story accurately and to the right audiences.

Featured Blog Posts


Why nonprofits find PR so difficult

While all nonprofits are different, they all share common attributes and challenges.  Most of those challenges are in marketing, PR and having their voices heard. Every nonprofit wants the world to know about the great work they are doing.  And most deserve to be heard.  They want people to know how they are making the […]

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Why Nonprofits need a PR plan

All nonprofits are created equal, right?  Not when it comes to marketing and public relations (PR). Marketing and PR is perhaps the only business function where one size doesn’t fit all.  Accountants do accounting.  Managers manage.  Employees do their jobs.  But when it comes to marketing, it is the ultimate tailored function.  No marketing plan […]

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The PR of “Walking Back”

When issuing publicity and marketing statements, not that long ago people “corrected” statements.  Today the PR term is “walking back.” What does “walking back” mean?  It falls in line with the term “narrative” instead of “story.”  Or “optics” instead of “appearances.” Our lexicon changes and when it does it catches like wildfire.  It is used […]

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