Senior Living & Healthcare

FMG has a long history of representing retirement residences, large-scale senior care communities and senior healthcare systems.  Our clients in this industry are local, statewide and national.

With the Affordable Care Act, the healthcare landscape is changing rapidly.  We are particularly knowledgeable in issues involving Medicare, Medicaid, Medi-Cal and other programs that serve the nation’s elderly.

FMG founder Harvey Farr’s first job was director of marketing for a chain of retirement communities.  It an industry he knows well and has work in for decades.

Whether it is marketing a retirement community or explaining senior healthcare issues, FMG has the experience to communicate your story accurately and to the right audiences.

Featured Blog Posts


Difference between marketing and public relations (PR)

A number of years I was in a meeting and the client said, “what we need is more PR.”  Well, I said, that’s what we do.  He then went on to talk about how a billboard at a certain intersection would be great. “But I thought you said PR,” I said. “Yea, he responded. PR.  […]

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Marketing 101 — working with vendors

If you’re in the marketing/PR business, or want to be, you will work with a number of vendors.  No way go get around it.  You will need graphic designers, printers, web programmers, photographers, event planners and more.  So how do you find the right vendors who give you what you need when you need it […]

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Why nonprofits find PR so difficult

While all nonprofits are different, they all share common attributes and challenges.  Most of those challenges are in marketing, PR and having their voices heard. Every nonprofit wants the world to know about the great work they are doing.  And most deserve to be heard.  They want people to know how they are making the […]

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