Senior Living & Healthcare

FMG has a long history of representing retirement residences, large-scale senior care communities and senior healthcare systems.  Our clients in this industry are local, statewide and national.

With the Affordable Care Act, the healthcare landscape is changing rapidly.  We are particularly knowledgeable in issues involving Medicare, Medicaid, Medi-Cal and other programs that serve the nation’s elderly.

FMG founder Harvey Farr’s first job was director of marketing for a chain of retirement communities.  It an industry he knows well and has work in for decades.

Whether it is marketing a retirement community or explaining senior healthcare issues, FMG has the experience to communicate your story accurately and to the right audiences.

Featured Blog Posts


The Labor-Management Cooperation Committee: A recipe for success

The Labor-Management Cooperation Committee (LMCC) is an effective way to promote an industry. In this article, Farr Marketing Group explains its long history working with LMCCs and how it promotes the electrical industry and more.

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PR for the nonprofit gala

Every nonprofit organization needs to fundraise. There are many avenues to raise much-needed funds. Grants, fee for service and fundraising events, just to name a few. Many opt the events route and that means putting on a large gala.

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PR in the digital age

n this digital age in which we live, organizations, corporations and public figures have to be extra, extra careful what they say. The wrong statement or the right statement said the wrong way, will undoubtedly result in immediate Twitter backlash and instant apologies.

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