Senior Living & Healthcare

FMG has a long history of representing retirement residences, large-scale senior care communities and senior healthcare systems.  Our clients in this industry are local, statewide and national.

With the Affordable Care Act, the healthcare landscape is changing rapidly.  We are particularly knowledgeable in issues involving Medicare, Medicaid, Medi-Cal and other programs that serve the nation’s elderly.

FMG founder Harvey Farr’s first job was director of marketing for a chain of retirement communities.  It an industry he knows well and has work in for decades.

Whether it is marketing a retirement community or explaining senior healthcare issues, FMG has the experience to communicate your story accurately and to the right audiences.

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Featured Blog Posts


A Picture is Worth a Senate Seat

The old saying “a picture is worth a thousand words” has never been more true than with the situation with Sen. Al Franken.  Caught in the middle of the avalanche of allegations of sexual improprieties, Franken tried having it both ways.  His initial statements were that he respected the rights of women to express their feelings, while at the same time saying he didn’t remember events as they were portrayed.  He said he wouldn’t resign and keep working for the people of Minnesota. 

Then the picture appeared. 

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Litigation PR — Good Marketing or Good Legal Strategy?

Is the courtroom the place where legal issues are decided?  Or, is it decided in the court of public opinion managed by public relations and marketing pros?  The lines have become muddied.  It seems that before a case gets into the courtroom, it has been decided on TV by pundits who give legal analysis without the minor advantage of having any legal background.

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The PR of Sexual Misconduct

There seems to be no end to stories of newsmakers being accused of sexual assault.  It makes headlines when it is a celebrity or politician, but one can be certain it reaches into every corner of the workplace.

The latest and most high profile is Minnesota Senator Al Franken who has been accused of groping and inappropriate actions and remarks against a host of women.  Yesterday the former comic and Senator faced the media — briefly — to say what he’s been saying since the allegations, and photograph, came to light.

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