Senior Living & Healthcare

FMG has a long history of representing retirement residences, large-scale senior care communities and senior healthcare systems.  Our clients in this industry are local, statewide and national.

With the Affordable Care Act, the healthcare landscape is changing rapidly.  We are particularly knowledgeable in issues involving Medicare, Medicaid, Medi-Cal and other programs that serve the nation’s elderly.

FMG founder Harvey Farr’s first job was director of marketing for a chain of retirement communities.  It an industry he knows well and has work in for decades.

Whether it is marketing a retirement community or explaining senior healthcare issues, FMG has the experience to communicate your story accurately and to the right audiences.

Featured Blog Posts

The Nonprofit PR/Marketing Audit

Not-for-Profit organizations exist to do good. And most do. At the same time, they need PR, marketing and exposure to further their mission.

Many nonprofits don’t recognize they operate in a competitive environment. At the same time, many don’t accept the fact that there are probably dozens of similar nonprofits doing similar work.

Read More »

The challenge for nonprofits to get their messages out

Those of us in the PR business, both as consultants and in-house, face the challenge of making our stories relevant and newsworthy.  This has always been a difficult process, but today it is even more difficult for marketing and PR people given the media environment.

Read More »

How much PR can a nonprofit expect?

As nonprofit PR specialists, we hear the same statement by nonprofit organizations all the time:  “We are the best kept secret in town.”

Every nonprofit believes they don’t get the amount of publicity they deserve.  After all, they do great work, have a dedicated staff and make the world a better place.

Read More »