Featured Blog Posts
The Nonprofit PR/Marketing Audit
Not-for-Profit organizations exist to do good. And most do. At the same time, they need PR, marketing and exposure to further their mission.
Many nonprofits don’t recognize they operate in a competitive environment. At the same time, many don’t accept the fact that there are probably dozens of similar nonprofits doing similar work.
The challenge for nonprofits to get their messages out
Those of us in the PR business, both as consultants and in-house, face the challenge of making our stories relevant and newsworthy. This has always been a difficult process, but today it is even more difficult for marketing and PR people given the media environment.
How much PR can a nonprofit expect?
As nonprofit PR specialists, we hear the same statement by nonprofit organizations all the time: “We are the best kept secret in town.”
Every nonprofit believes they don’t get the amount of publicity they deserve. After all, they do great work, have a dedicated staff and make the world a better place.