Agency Searches

Farr Marketing Group is a hand-on, boutique marketing and PR firm. While we have the ability to create and implement campaigns on local, statewide and national levels,situations sometimes arise when a corporation or organization needs a marketing/PR firm with a presence in multiple cities and overseas.

For these situations we offer an Agency Search service. First, we meet with our client to determine their needs and budget parameters. We then create a detailed RFP document (Request for Proposals). This details precisely what our client’s marketing needs are and the outcomes they are seeking. Because of our extensive agency experience, we create RFPs that ask the types of questions that will identify the strongest, most experienced and best matched marketing/PR firm candidates.

The next step is to develop a list of qualified firms and submit a Letter of Interest. When replies are received, we forward to them the RFP. Our services include reviewing responses, establishing a short list of candidates, acting as a conduit between our client and agency candidates, and being present with our client for presentations. We then, in consultation with our client, help make a decision as to the best marketing and PR firm that suits their needs.

Clients who have used us for Agency Searches find that they realize significant savings in time and money over doing it themselves. Plus, they get the added benefit of our knowledge of how marketing and PR firms operate and bill so there are no surprises.

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Words PR people should never say

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Loughlin and Litigation PR

Word is spreading that Lori Loughlin and her husband Mossimo Giannulli, who are accused of paying bribes to get their daughter into USC, now are shopping for a crisis litigation PR expert to resurrect her image.

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Key to PR is media attention. But how to get it?

Everybody wants PR. Publicity and marketing for nonprofits can make a huge difference in fundraising and growth. And when in litigation, PR can help win or lose a case.

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