Agency Searches

Farr Marketing Group is a hand-on, boutique marketing and PR firm. While we have the ability to create and implement campaigns on local, statewide and national levels,situations sometimes arise when a corporation or organization needs a marketing/PR firm with a presence in multiple cities and overseas.

For these situations we offer an Agency Search service. First, we meet with our client to determine their needs and budget parameters. We then create a detailed RFP document (Request for Proposals). This details precisely what our client’s marketing needs are and the outcomes they are seeking. Because of our extensive agency experience, we create RFPs that ask the types of questions that will identify the strongest, most experienced and best matched marketing/PR firm candidates.

The next step is to develop a list of qualified firms and submit a Letter of Interest. When replies are received, we forward to them the RFP. Our services include reviewing responses, establishing a short list of candidates, acting as a conduit between our client and agency candidates, and being present with our client for presentations. We then, in consultation with our client, help make a decision as to the best marketing and PR firm that suits their needs.

Clients who have used us for Agency Searches find that they realize significant savings in time and money over doing it themselves. Plus, they get the added benefit of our knowledge of how marketing and PR firms operate and bill so there are no surprises.

Featured Blog Posts


Why nonprofits find PR so difficult

While all nonprofits are different, they all share common attributes and challenges.  Most of those challenges are in marketing, PR and having their voices heard. Every nonprofit wants the world to know about the great work they are doing.  And most deserve to be heard.  They want people to know how they are making the […]

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Why Nonprofits need a PR plan

All nonprofits are created equal, right?  Not when it comes to marketing and public relations (PR). Marketing and PR is perhaps the only business function where one size doesn’t fit all.  Accountants do accounting.  Managers manage.  Employees do their jobs.  But when it comes to marketing, it is the ultimate tailored function.  No marketing plan […]

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The PR of “Walking Back”

When issuing publicity and marketing statements, not that long ago people “corrected” statements.  Today the PR term is “walking back.” What does “walking back” mean?  It falls in line with the term “narrative” instead of “story.”  Or “optics” instead of “appearances.” Our lexicon changes and when it does it catches like wildfire.  It is used […]

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