Social Media

Everybody is on Facebook, Twitter and YouTube. But simply having these tools does little for your marketing if they are not properly utilized. We counsel our clients on the best ways to use social media to achieve marketing plan objectives. Posts and videos that are never seen are a waste of your time. That’s why we work with our clients to develop a social media strategy that will engage existing customers and supporters and attract new ones.

Although we work with our clients to develop social media strategies, our client’s will often handle the posts and uploads in-house. This is a cost-effective manner by which to manage your social media and contain costs. We recognize that social media must be a part of every marketing plan, but the key is to understand that social media doesn’t work in a vacuum. It must be part of a full and effective marketing campaign.

Social media marketing and PR

Creating a social media strategy is critical in today’s world.

Featured Blog Posts


Why nonprofits find PR so difficult

While all nonprofits are different, they all share common attributes and challenges.  Most of those challenges are in marketing, PR and having their voices heard. Every nonprofit wants the world to know about the great work they are doing.  And most deserve to be heard.  They want people to know how they are making the […]

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Why Nonprofits need a PR plan

All nonprofits are created equal, right?  Not when it comes to marketing and public relations (PR). Marketing and PR is perhaps the only business function where one size doesn’t fit all.  Accountants do accounting.  Managers manage.  Employees do their jobs.  But when it comes to marketing, it is the ultimate tailored function.  No marketing plan […]

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The PR of “Walking Back”

When issuing publicity and marketing statements, not that long ago people “corrected” statements.  Today the PR term is “walking back.” What does “walking back” mean?  It falls in line with the term “narrative” instead of “story.”  Or “optics” instead of “appearances.” Our lexicon changes and when it does it catches like wildfire.  It is used […]

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