Social Media

Everybody is on Facebook, Twitter and YouTube. But simply having these tools does little for your marketing if they are not properly utilized. We counsel our clients on the best ways to use social media to achieve marketing plan objectives. Posts and videos that are never seen are a waste of your time. That’s why we work with our clients to develop a social media strategy that will engage existing customers and supporters and attract new ones.

Although we work with our clients to develop social media strategies, our client’s will often handle the posts and uploads in-house. This is a cost-effective manner by which to manage your social media and contain costs. We recognize that social media must be a part of every marketing plan, but the key is to understand that social media doesn’t work in a vacuum. It must be part of a full and effective marketing campaign.

Social media marketing and PR

Creating a social media strategy is critical in today’s world.

Featured Blog Posts


Key to PR is media attention. But how to get it?

Everybody wants PR. Publicity and marketing for nonprofits can make a huge difference in fundraising and growth. And when in litigation, PR can help win or lose a case.

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Who won the Amazon/NY PR war?

For about two years, Amazon, the company all of us wished we had thought of and started, went on a massive nation-wide search for a second headquarters. Some said it was genuine while others called it a publicity and PR stunt. In either event, they eventually settled on Long Island, NY for their planned expansion […]

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The Marketing and PR Plan for Nonprofits

When we launch a marketing and PR campaign for a nonprofit, clients often ask us, “where do we start?” Unless the client is brand new, they already have done marketing. They usually have social media, issued some news releases, maybe put on a special event or two. and more. Usually with minimal success. What we […]

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