Social Media

Everybody is on Facebook, Twitter and YouTube. But simply having these tools does little for your marketing if they are not properly utilized. We counsel our clients on the best ways to use social media to achieve marketing plan objectives. Posts and videos that are never seen are a waste of your time. That’s why we work with our clients to develop a social media strategy that will engage existing customers and supporters and attract new ones.

Although we work with our clients to develop social media strategies, our client’s will often handle the posts and uploads in-house. This is a cost-effective manner by which to manage your social media and contain costs. We recognize that social media must be a part of every marketing plan, but the key is to understand that social media doesn’t work in a vacuum. It must be part of a full and effective marketing campaign.

Social media marketing and PR

Creating a social media strategy is critical in today’s world.

Featured Blog Posts


PR for the nonprofit gala

Every nonprofit organization needs to fundraise. There are many avenues to raise much-needed funds. Grants, fee for service and fundraising events, just to name a few. Many opt the events route and that means putting on a large gala.

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PR in the digital age

n this digital age in which we live, organizations, corporations and public figures have to be extra, extra careful what they say. The wrong statement or the right statement said the wrong way, will undoubtedly result in immediate Twitter backlash and instant apologies.

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Words PR people should never say

Those of us in the marketing/public relations business are well aware that the foundation of communication is good writing. If you can’t write, then don’t think of a career in PR.

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