Social Media

Everybody is on Facebook, Twitter and YouTube. But simply having these tools does little for your marketing if they are not properly utilized. We counsel our clients on the best ways to use social media to achieve marketing plan objectives. Posts and videos that are never seen are a waste of your time. That’s why we work with our clients to develop a social media strategy that will engage existing customers and supporters and attract new ones.

Although we work with our clients to develop social media strategies, our client’s will often handle the posts and uploads in-house. This is a cost-effective manner by which to manage your social media and contain costs. We recognize that social media must be a part of every marketing plan, but the key is to understand that social media doesn’t work in a vacuum. It must be part of a full and effective marketing campaign.

Social media marketing and PR

Creating a social media strategy is critical in today’s world.

Featured Blog Posts

The Nonprofit PR/Marketing Audit

Not-for-Profit organizations exist to do good. And most do. At the same time, they need PR, marketing and exposure to further their mission.

Many nonprofits don’t recognize they operate in a competitive environment. At the same time, many don’t accept the fact that there are probably dozens of similar nonprofits doing similar work.

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The challenge for nonprofits to get their messages out

Those of us in the PR business, both as consultants and in-house, face the challenge of making our stories relevant and newsworthy.  This has always been a difficult process, but today it is even more difficult for marketing and PR people given the media environment.

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How much PR can a nonprofit expect?

As nonprofit PR specialists, we hear the same statement by nonprofit organizations all the time:  “We are the best kept secret in town.”

Every nonprofit believes they don’t get the amount of publicity they deserve.  After all, they do great work, have a dedicated staff and make the world a better place.

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