Social Media

Everybody is on Facebook, Twitter and YouTube. But simply having these tools does little for your marketing if they are not properly utilized. We counsel our clients on the best ways to use social media to achieve marketing plan objectives. Posts and videos that are never seen are a waste of your time. That’s why we work with our clients to develop a social media strategy that will engage existing customers and supporters and attract new ones.

Although we work with our clients to develop social media strategies, our client’s will often handle the posts and uploads in-house. This is a cost-effective manner by which to manage your social media and contain costs. We recognize that social media must be a part of every marketing plan, but the key is to understand that social media doesn’t work in a vacuum. It must be part of a full and effective marketing campaign.

Social media marketing and PR

Creating a social media strategy is critical in today’s world.

Featured Blog Posts


How LA Times Move Will Impact PR

How will the sale of the LA Times impact local PR and marketing opportunities? As is well known, last week, the Los Angeles Times announced it has a new owner. Dr. Patrick Soon-Shiong, a surgeon, part LA Lakers owner and pharmaceutical billionaire purchased the paper for a reported $500 million. Along with the purchase, he […]

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Tweet at your own risk — a marketing and PR lesson

Our job is to help organizations market and PR themselves.  To do so, it is critical that everything a nonprofit or for-profit organization does is done carefully. That’s why we always say “tweet with caution.”  Once you let your feelings loose on the internet, you will either benefit or regret you ever made the post. […]

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When is a crisis a crisis?

Every organization needs to protect its reputation.  And when something occurs to jeopardize that reputation, the crisis communications experts go into action. But how do you know when a crisis is a real crisis?  How do you know that trying to alleviate a crisis won’t just make matters worse by calling attention to it? These […]

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