Strategic Marketing Campaigns

Every marketing campaign begins with a plan. At Farr Marketing, we always start with a plan of action so objectives, tactics, deliverables and outcomes are defined. We are a hands-on firm that always hits the ground running. Because we have such in-depth experience in so many industries, we are able to quickly create a plan of action and move to implementation, often in a few days.

Every one of our clients is unique. We first develop a strategy to differentiate you in the marketplace. Then, we create a plan of action that includes objectives, target audiences, tactics, a budget that makes sense for you as well as a system to determine campaign effectiveness.

Strategic marketing is one of the most over-used terms in marketing. However, when you work with us you will find out that it is true. We always think and act strategically so goals are achieved and none of your precious resources are wasted.

PR recognition of Farr Marketing from Los Angeles City Council for Los Angeles Jewish Home

Farr Marketing arranged for client Los Angeles Jewish Home to receive a Resolution from the Los Angeles City Council on the Home’s 100th anniversary

Featured Blog Posts


Why nonprofits find PR so difficult

While all nonprofits are different, they all share common attributes and challenges.  Most of those challenges are in marketing, PR and having their voices heard. Every nonprofit wants the world to know about the great work they are doing.  And most deserve to be heard.  They want people to know how they are making the […]

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Why Nonprofits need a PR plan

All nonprofits are created equal, right?  Not when it comes to marketing and public relations (PR). Marketing and PR is perhaps the only business function where one size doesn’t fit all.  Accountants do accounting.  Managers manage.  Employees do their jobs.  But when it comes to marketing, it is the ultimate tailored function.  No marketing plan […]

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The PR of “Walking Back”

When issuing publicity and marketing statements, not that long ago people “corrected” statements.  Today the PR term is “walking back.” What does “walking back” mean?  It falls in line with the term “narrative” instead of “story.”  Or “optics” instead of “appearances.” Our lexicon changes and when it does it catches like wildfire.  It is used […]

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