Strategic Marketing Campaigns

Every marketing campaign begins with a plan. At Farr Marketing, we always start with a plan of action so objectives, tactics, deliverables and outcomes are defined. We are a hands-on firm that always hits the ground running. Because we have such in-depth experience in so many industries, we are able to quickly create a plan of action and move to implementation, often in a few days.

Every one of our clients is unique. We first develop a strategy to differentiate you in the marketplace. Then, we create a plan of action that includes objectives, target audiences, tactics, a budget that makes sense for you as well as a system to determine campaign effectiveness.

Strategic marketing is one of the most over-used terms in marketing. However, when you work with us you will find out that it is true. We always think and act strategically so goals are achieved and none of your precious resources are wasted.

PR recognition of Farr Marketing from Los Angeles City Council for Los Angeles Jewish Home

Farr Marketing arranged for client Los Angeles Jewish Home to receive a Resolution from the Los Angeles City Council on the Home’s 100th anniversary

Featured Blog Posts


Marketing yourself by being yourself

Sen. Elizabeth Warren’s attempt to market herself for the 2020 presidential race has started with an Instagram Live session.  In it, Warren first pops open a been, hugs her husband and talks to people while casually leaning over her kitchen counter. She no doubt is channeling some of the younger members of Congress who were […]

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Marketing nonprofits in the age of the soundbite

One of the most frustrating aspects of marketing is not getting the space or time needed to fully tell your story.  Not all products, services or organizations can be explained in six words.  Yet, today’s media demand that you find a way to do that. It is called the soundbite, but we are all familiar […]

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Difference between marketing and public relations (PR)

A number of years I was in a meeting and the client said, “what we need is more PR.”  Well, I said, that’s what we do.  He then went on to talk about how a billboard at a certain intersection would be great. “But I thought you said PR,” I said. “Yea, he responded. PR.  […]

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