Training and Workshops

Our philosophy is that marketing is everybody’s responsibility; from the person who answers the telephone to the person who delivers the service or makes the product. In a world of social media, too many companies and organizations have discovered the hard way how one bad customer experience can snowball into widespread negative PR.

That’s why we offer training workshops and seminars to corporations, nonprofit organizations and community groups on effective marketing and public relations practices. This is particularly effective for litigation matters when we train attorneys and their clients to speak effectively to the media.  Our hands-on marketing/PR workshops are tailored to the specific needs of your company or organization. When we do in-house training sessions, we encourage the participation of senior management, board members and staff.

The objectives of our training workshops are to make every person in the organization aware that everything he/she does reflects on the success of the company and organization. Good PR and marketing isn’t just writing good advertisements and getting good stories in the newspaper. It also involves good customer relations and positive customer experiences. Every manager knows and says this to their employees. But it often takes an outside consultant to make the point more effectively.

marketing, PR, public relations litigation training seminar in Los Angeles

We offer marketing / PR workshops and training seminars for corporations and organizations.

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Featured Blog Posts


A Picture is Worth a Senate Seat

The old saying “a picture is worth a thousand words” has never been more true than with the situation with Sen. Al Franken.  Caught in the middle of the avalanche of allegations of sexual improprieties, Franken tried having it both ways.  His initial statements were that he respected the rights of women to express their feelings, while at the same time saying he didn’t remember events as they were portrayed.  He said he wouldn’t resign and keep working for the people of Minnesota. 

Then the picture appeared. 

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Litigation PR — Good Marketing or Good Legal Strategy?

Is the courtroom the place where legal issues are decided?  Or, is it decided in the court of public opinion managed by public relations and marketing pros?  The lines have become muddied.  It seems that before a case gets into the courtroom, it has been decided on TV by pundits who give legal analysis without the minor advantage of having any legal background.

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The PR of Sexual Misconduct

There seems to be no end to stories of newsmakers being accused of sexual assault.  It makes headlines when it is a celebrity or politician, but one can be certain it reaches into every corner of the workplace.

The latest and most high profile is Minnesota Senator Al Franken who has been accused of groping and inappropriate actions and remarks against a host of women.  Yesterday the former comic and Senator faced the media — briefly — to say what he’s been saying since the allegations, and photograph, came to light.

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