Training and Workshops

Our philosophy is that marketing is everybody’s responsibility; from the person who answers the telephone to the person who delivers the service or makes the product. In a world of social media, too many companies and organizations have discovered the hard way how one bad customer experience can snowball into widespread negative PR.

That’s why we offer training workshops and seminars to corporations, nonprofit organizations and community groups on effective marketing and public relations practices. This is particularly effective for litigation matters when we train attorneys and their clients to speak effectively to the media.  Our hands-on marketing/PR workshops are tailored to the specific needs of your company or organization. When we do in-house training sessions, we encourage the participation of senior management, board members and staff.

The objectives of our training workshops are to make every person in the organization aware that everything he/she does reflects on the success of the company and organization. Good PR and marketing isn’t just writing good advertisements and getting good stories in the newspaper. It also involves good customer relations and positive customer experiences. Every manager knows and says this to their employees. But it often takes an outside consultant to make the point more effectively.

marketing, PR, public relations litigation training seminar in Los Angeles

We offer marketing / PR workshops and training seminars for corporations and organizations.

Featured Blog Posts

The Nonprofit PR/Marketing Audit

Not-for-Profit organizations exist to do good. And most do. At the same time, they need PR, marketing and exposure to further their mission.

Many nonprofits don’t recognize they operate in a competitive environment. At the same time, many don’t accept the fact that there are probably dozens of similar nonprofits doing similar work.

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The challenge for nonprofits to get their messages out

Those of us in the PR business, both as consultants and in-house, face the challenge of making our stories relevant and newsworthy.  This has always been a difficult process, but today it is even more difficult for marketing and PR people given the media environment.

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How much PR can a nonprofit expect?

As nonprofit PR specialists, we hear the same statement by nonprofit organizations all the time:  “We are the best kept secret in town.”

Every nonprofit believes they don’t get the amount of publicity they deserve.  After all, they do great work, have a dedicated staff and make the world a better place.

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