Training and Workshops

Our philosophy is that marketing is everybody’s responsibility; from the person who answers the telephone to the person who delivers the service or makes the product. In a world of social media, too many companies and organizations have discovered the hard way how one bad customer experience can snowball into widespread negative PR.

That’s why we offer training workshops and seminars to corporations, nonprofit organizations and community groups on effective marketing and public relations practices. This is particularly effective for litigation matters when we train attorneys and their clients to speak effectively to the media.  Our hands-on marketing/PR workshops are tailored to the specific needs of your company or organization. When we do in-house training sessions, we encourage the participation of senior management, board members and staff.

The objectives of our training workshops are to make every person in the organization aware that everything he/she does reflects on the success of the company and organization. Good PR and marketing isn’t just writing good advertisements and getting good stories in the newspaper. It also involves good customer relations and positive customer experiences. Every manager knows and says this to their employees. But it often takes an outside consultant to make the point more effectively.

marketing, PR, public relations litigation training seminar in Los Angeles

We offer marketing / PR workshops and training seminars for corporations and organizations.

Featured Blog Posts


Marketing yourself by being yourself

Sen. Elizabeth Warren’s attempt to market herself for the 2020 presidential race has started with an Instagram Live session.  In it, Warren first pops open a been, hugs her husband and talks to people while casually leaning over her kitchen counter. She no doubt is channeling some of the younger members of Congress who were […]

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Marketing nonprofits in the age of the soundbite

One of the most frustrating aspects of marketing is not getting the space or time needed to fully tell your story.  Not all products, services or organizations can be explained in six words.  Yet, today’s media demand that you find a way to do that. It is called the soundbite, but we are all familiar […]

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Difference between marketing and public relations (PR)

A number of years I was in a meeting and the client said, “what we need is more PR.”  Well, I said, that’s what we do.  He then went on to talk about how a billboard at a certain intersection would be great. “But I thought you said PR,” I said. “Yea, he responded. PR.  […]

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