Training and Workshops

Our philosophy is that marketing is everybody’s responsibility; from the person who answers the telephone to the person who delivers the service or makes the product. In a world of social media, too many companies and organizations have discovered the hard way how one bad customer experience can snowball into widespread negative PR.

That’s why we offer training workshops and seminars to corporations, nonprofit organizations and community groups on effective marketing and public relations practices. This is particularly effective for litigation matters when we train attorneys and their clients to speak effectively to the media.  Our hands-on marketing/PR workshops are tailored to the specific needs of your company or organization. When we do in-house training sessions, we encourage the participation of senior management, board members and staff.

The objectives of our training workshops are to make every person in the organization aware that everything he/she does reflects on the success of the company and organization. Good PR and marketing isn’t just writing good advertisements and getting good stories in the newspaper. It also involves good customer relations and positive customer experiences. Every manager knows and says this to their employees. But it often takes an outside consultant to make the point more effectively.

marketing, PR, public relations litigation training seminar in Los Angeles

We offer marketing / PR workshops and training seminars for corporations and organizations.

Featured Blog Posts


When is a crisis a crisis?

Every organization needs to protect its reputation.  And when something occurs to jeopardize that reputation, the crisis communications experts go into action. But how do you know when a crisis is a real crisis?  How do you know that trying to alleviate a crisis won’t just make matters worse by calling attention to it? These […]

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Michelle Wolf’s rant was no accident

The White House Correspondents Dinner was created as a truce between the White House and the White House press corp.  Every day, the two go at each other, with reporters asking biting questions and the White House spokesperson offering often deflecting answers.  But there is one evening a year — the dinner — when the […]

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Why Nonprofit Marketing Matters

Just recently, I met someone at a gathering who told me that “nonprofits should not market or do public relations.”  Being in the business, I asked why? Their answer was straight and simple.  “Because if they do good work, everybody will know, and if they are worthy of support, they will receive it.” I found […]

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