This post is not pro or con President Trump. FMG’s political views are irrelevant. What is important, is Trump’s communications policies, imaging, branding his PR, and what we can learn from President Trump’s success and failures.
Prior to running for President, Donald Trump thrived attention. He became one of the best known private citizens in the world. He did this not only through his business success and television show, but the fact that he relentlessly sought media exposure.
His name recognition undoubtedly contributed to his ability to run an effective political campaign for the highest office in the land, and winning. Rather unbelievable, but studies prove that name recognition is a major asset for anyone seeking a political life.
But how much attention is too much attention? How much Tweeting is too much Tweeting? Is it helping or hurting him? He obviously contends it helped him win and continues to help him push his political agenda. On the other hand, his incessant Tweeting has resulted in jokes for misspellings, misstatements, and is being used against him in Congressional hearings.
So the lesson has to be balance. Far be it for us to give President Trump advice, but we would recommend using all forms of communication not only wisely and often sparingly.