Media Relations

The media world is changing rapidly and we’re right there. Getting visibility in the media, whether it is the Los Angeles Times, CNN, Fox News, Associated Press or your local community newspaper, is our expertise. For decades we have been working with clients to develop story ideas that appeal to the media.  We also excel in litigation PR on behalf of attorneys. We know how to structure a story pitch and present it to media outlets and reporters whom we either know personally, or know will seriously consider covering your story.

We have an impressive track record of generating feature, breaking news and special event media coverage. And because virtually all news runs on the internet, it is not unusual for a story we place in one media outlet to duplicate on a hundred or more internet sites.

Our philosophy is that media attention is achieved by understanding what the media covers. We don’t waste our clients’ time and money writing news releases that never get published. Instead we determine what media outlets we want coverage in and then make direct, targeted contact.

Media relations cover story for Los Angeles Jewish Journal PR marketing campaign

Cover story on Jewish Home’s 100th anniversary in Jewish Journal that we arranged

 

Featured Blog Posts


How LA Times Move Will Impact PR

How will the sale of the LA Times impact local PR and marketing opportunities? As is well known, last week, the Los Angeles Times announced it has a new owner. Dr. Patrick Soon-Shiong, a surgeon, part LA Lakers owner and pharmaceutical billionaire purchased the paper for a reported $500 million. Along with the purchase, he […]

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Tweet at your own risk — a marketing and PR lesson

Our job is to help organizations market and PR themselves.  To do so, it is critical that everything a nonprofit or for-profit organization does is done carefully. That’s why we always say “tweet with caution.”  Once you let your feelings loose on the internet, you will either benefit or regret you ever made the post. […]

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When is a crisis a crisis?

Every organization needs to protect its reputation.  And when something occurs to jeopardize that reputation, the crisis communications experts go into action. But how do you know when a crisis is a real crisis?  How do you know that trying to alleviate a crisis won’t just make matters worse by calling attention to it? These […]

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