Media Relations

The media world is changing rapidly and we’re right there. Getting visibility in the media, whether it is the Los Angeles Times, CNN, Fox News, Associated Press or your local community newspaper, is our expertise. For decades we have been working with clients to develop story ideas that appeal to the media.  We also excel in litigation PR on behalf of attorneys. We know how to structure a story pitch and present it to media outlets and reporters whom we either know personally, or know will seriously consider covering your story.

We have an impressive track record of generating feature, breaking news and special event media coverage. And because virtually all news runs on the internet, it is not unusual for a story we place in one media outlet to duplicate on a hundred or more internet sites.

Our philosophy is that media attention is achieved by understanding what the media covers. We don’t waste our clients’ time and money writing news releases that never get published. Instead we determine what media outlets we want coverage in and then make direct, targeted contact.

Media relations cover story for Los Angeles Jewish Journal PR marketing campaign

Cover story on Jewish Home’s 100th anniversary in Jewish Journal that we arranged

 

Featured Blog Posts


Why nonprofits find PR so difficult

While all nonprofits are different, they all share common attributes and challenges.  Most of those challenges are in marketing, PR and having their voices heard. Every nonprofit wants the world to know about the great work they are doing.  And most deserve to be heard.  They want people to know how they are making the […]

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Why Nonprofits need a PR plan

All nonprofits are created equal, right?  Not when it comes to marketing and public relations (PR). Marketing and PR is perhaps the only business function where one size doesn’t fit all.  Accountants do accounting.  Managers manage.  Employees do their jobs.  But when it comes to marketing, it is the ultimate tailored function.  No marketing plan […]

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The PR of “Walking Back”

When issuing publicity and marketing statements, not that long ago people “corrected” statements.  Today the PR term is “walking back.” What does “walking back” mean?  It falls in line with the term “narrative” instead of “story.”  Or “optics” instead of “appearances.” Our lexicon changes and when it does it catches like wildfire.  It is used […]

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