Media Relations

The media world is changing rapidly and we’re right there. Getting visibility in the media, whether it is the Los Angeles Times, CNN, Fox News, Associated Press or your local community newspaper, is our expertise. For decades we have been working with clients to develop story ideas that appeal to the media.  We also excel in litigation PR on behalf of attorneys. We know how to structure a story pitch and present it to media outlets and reporters whom we either know personally, or know will seriously consider covering your story.

We have an impressive track record of generating feature, breaking news and special event media coverage. And because virtually all news runs on the internet, it is not unusual for a story we place in one media outlet to duplicate on a hundred or more internet sites.

Our philosophy is that media attention is achieved by understanding what the media covers. We don’t waste our clients’ time and money writing news releases that never get published. Instead we determine what media outlets we want coverage in and then make direct, targeted contact.

Media relations cover story for Los Angeles Jewish Journal PR marketing campaign

Cover story on Jewish Home’s 100th anniversary in Jewish Journal that we arranged

 

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Featured Blog Posts


A Picture is Worth a Senate Seat

The old saying “a picture is worth a thousand words” has never been more true than with the situation with Sen. Al Franken.  Caught in the middle of the avalanche of allegations of sexual improprieties, Franken tried having it both ways.  His initial statements were that he respected the rights of women to express their feelings, while at the same time saying he didn’t remember events as they were portrayed.  He said he wouldn’t resign and keep working for the people of Minnesota. 

Then the picture appeared. 

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Litigation PR — Good Marketing or Good Legal Strategy?

Is the courtroom the place where legal issues are decided?  Or, is it decided in the court of public opinion managed by public relations and marketing pros?  The lines have become muddied.  It seems that before a case gets into the courtroom, it has been decided on TV by pundits who give legal analysis without the minor advantage of having any legal background.

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The PR of Sexual Misconduct

There seems to be no end to stories of newsmakers being accused of sexual assault.  It makes headlines when it is a celebrity or politician, but one can be certain it reaches into every corner of the workplace.

The latest and most high profile is Minnesota Senator Al Franken who has been accused of groping and inappropriate actions and remarks against a host of women.  Yesterday the former comic and Senator faced the media — briefly — to say what he’s been saying since the allegations, and photograph, came to light.

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