Media Relations

The media world is changing rapidly and we’re right there. Getting visibility in the media, whether it is the Los Angeles Times, CNN, Fox News, Associated Press or your local community newspaper, is our expertise. For decades we have been working with clients to develop story ideas that appeal to the media.  We also excel in litigation PR on behalf of attorneys. We know how to structure a story pitch and present it to media outlets and reporters whom we either know personally, or know will seriously consider covering your story.

We have an impressive track record of generating feature, breaking news and special event media coverage. And because virtually all news runs on the internet, it is not unusual for a story we place in one media outlet to duplicate on a hundred or more internet sites.

Our philosophy is that media attention is achieved by understanding what the media covers. We don’t waste our clients’ time and money writing news releases that never get published. Instead we determine what media outlets we want coverage in and then make direct, targeted contact.

Media relations cover story for Los Angeles Jewish Journal PR marketing campaign

Cover story on Jewish Home’s 100th anniversary in Jewish Journal that we arranged

 

Featured Blog Posts


Key to PR is media attention. But how to get it?

Everybody wants PR. Publicity and marketing for nonprofits can make a huge difference in fundraising and growth. And when in litigation, PR can help win or lose a case.

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Who won the Amazon/NY PR war?

For about two years, Amazon, the company all of us wished we had thought of and started, went on a massive nation-wide search for a second headquarters. Some said it was genuine while others called it a publicity and PR stunt. In either event, they eventually settled on Long Island, NY for their planned expansion […]

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The Marketing and PR Plan for Nonprofits

When we launch a marketing and PR campaign for a nonprofit, clients often ask us, “where do we start?” Unless the client is brand new, they already have done marketing. They usually have social media, issued some news releases, maybe put on a special event or two. and more. Usually with minimal success. What we […]

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