Media Relations

The media world is changing rapidly and we’re right there. Getting visibility in the media, whether it is the Los Angeles Times, CNN, Fox News, Associated Press or your local community newspaper, is our expertise. For decades we have been working with clients to develop story ideas that appeal to the media.  We also excel in litigation PR on behalf of attorneys. We know how to structure a story pitch and present it to media outlets and reporters whom we either know personally, or know will seriously consider covering your story.

We have an impressive track record of generating feature, breaking news and special event media coverage. And because virtually all news runs on the internet, it is not unusual for a story we place in one media outlet to duplicate on a hundred or more internet sites.

Our philosophy is that media attention is achieved by understanding what the media covers. We don’t waste our clients’ time and money writing news releases that never get published. Instead we determine what media outlets we want coverage in and then make direct, targeted contact.

Media relations cover story for Los Angeles Jewish Journal PR marketing campaign

Cover story on Jewish Home’s 100th anniversary in Jewish Journal that we arranged

 

Featured Blog Posts


Difference between marketing and public relations (PR)

A number of years I was in a meeting and the client said, “what we need is more PR.”  Well, I said, that’s what we do.  He then went on to talk about how a billboard at a certain intersection would be great. “But I thought you said PR,” I said. “Yea, he responded. PR.  […]

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Marketing 101 — working with vendors

If you’re in the marketing/PR business, or want to be, you will work with a number of vendors.  No way go get around it.  You will need graphic designers, printers, web programmers, photographers, event planners and more.  So how do you find the right vendors who give you what you need when you need it […]

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Why nonprofits find PR so difficult

While all nonprofits are different, they all share common attributes and challenges.  Most of those challenges are in marketing, PR and having their voices heard. Every nonprofit wants the world to know about the great work they are doing.  And most deserve to be heard.  They want people to know how they are making the […]

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